The launch of a new, improved Biznology seems like an excellent time for me to pivot slightly and, I hope, improve as well. Moving forward I will focus on the…
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CMO Insights
Must-Attend B2B Marketing Conferences for 2021
The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead. It’s been a long haul. But vaccinations and…
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Measuring Content Marketing Effectiveness
Oh, to live in the world of B2C marketing, where you can easily draw a line directly from your marketing work to the revenue generated. I’m kidding, of course. Sure,…
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How to Find B2B Prospects Worldwide
Do you know of a growing B2B company that sells only domestically? I can’t think of one. U.S. producers of products and services for other companies and institutions are highly…
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Marketing Lessons From the Open Source World With Priyanka Sharma
This week we talk to Priyanka Sharma, who is the General Manager of the Cloud Native Computing Foundation. The group has assembled a massive collection of 600 vendor members, ranging from little-known…
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Social Media Strategy is a Game of Niches
By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. As usual, it’s…
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Language Matters
Last week Volkswagen tried and failed at an April Fool’s prank that involved changing its name to “Voltswagen” in recognition of its belated line of electric vehicles. The name change was confirmed…
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Clubhouse and social audio platforms come with security risks
By now you’ve probably heard of Clubhouse, or maybe you’re one of the more than 10 million members already using it. For an invite-only platform, that’s tremendous growth and is…
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How to Perfect Your B2B Marketing Message
We often think of marketing messages as springing from serendipitous breakthroughs, big ideas that come in a flash of creative brilliance. And that may be true, sometimes. But like many…
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Making Analytics Metrics More Manageable
Google Analytics is a firehose of data. The same is true of just about any analytics package you might be using. Drinking from a fire hose isn’t any fun, and…
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