How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline….
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CMO Insights
Where is B2B marketing headed now? 7 predictions for 2019
I am adding my voice to the chorus of observers who predict various developments in 2019 for B2B marketing. My policy is to avoid reflecting on my past predictions, which are likely unrealized and full of errors.
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Are You Looking Deeply Enough Into Your Digital Marketing Analytics?
We get it: digital marketing analytics can be by turns annoyingly opaque and jaw-droopingly obvious. With a little effort and perhaps some outside help, you can eliminate those frustrations by…
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10 Content Management Tools to Take You From Good to Great
Do you know that as of October 2018, more than 165.5 billion posts have been generated on Tumblr alone, according to Statista? Despite its low reach (mostly young adults) as…
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How to Blend Your Content Strategy with Your Other Marketing Initiatives
Content strategy is an important factor in any company’s marketing initiatives today. Content isn’t an optional part of marketing strategy; it is integral and should be a central focus. Your…
Read More2019 Video Trends Watch
This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to…
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Four Digital Marketing Trends to Use This Holiday Season
Keeping up with the latest digital marketing trends often feels like a chore for marketers and brands. During the holiday season, it’s even more stressful when combined with everything else…
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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.
Hello Readers and welcome to a new series on marketing technology! As digital marketers, we know our technology infrastructure is crucial. In this series, you’ll hear from the people…
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Thanksgiving is every day for companies pursuing AI in marketing
Thanksgiving in the US is almost upon us, and it puts me in a state of mind of being thankful for many things. But as an advisor to several AI…
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How Brands are Turning Green
There is now a strong emphasis on corporate social responsibility and a company’s responsibility to help preserve the climate and environment. Many companies are slowly and consistently turning “green” and…
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