Steve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus…
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CMO Insights
Five Ways it Pays to Caption Your Videos
If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s…
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How To Optimize Your Conversion Rate Using Social Media
How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking…
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6 Social Media Mistakes That Can Dramatically Hurt Your Sales
The benefits of using various social media platforms to market your business are plentiful, with quite a few channels to choose from, and a large captive audience just waiting to…
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Are you connecting your marketing to business results?
I was at the Marketing Analytics Summit a few weeks back, and talked to a lot of people who felt that: Measurement was really important Measurement was really, really hard…
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Is your personalization for your visitors… or for you?
Let’s view personalization through your visitor’s eyes Anyone who has kept up with me on just about any social media platforms knows I’m all about music, and my guilty pleasure…
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Opportunities and Gaps in MarTech
Last week I was asked what the biggest opportunities and gaps are in the MarTech stack. It’s an interesting question when one considers all the technology that’s available in the…
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A New Enterprise Platform for B2B Videos
Vimeo has been a relatively laid-back and clutter-free alternative to YouTube for more than a decade, popular with video creators and viewers. More recently, the company has been offering collaborative…
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The Challenge of B2B Personalization
Since the beginning of the year, I’ve had 147 conversations with B2B marketing leaders. These aren’t sales calls. I’m not pitching anything. They’re conversations about the issues that are top…
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Six Tips To Avoiding A Blogging Burnout
What are you doing right now? Well, ok, you’re Googling ideas on how to push through your writer’s block. Or, you’ve stumbled across this article by accident. In that case,…
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