Looking back at the year that was: 2020! Interview excerpts featuring some wonderful wisdom for tough times!
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Why Distribution Strategy is the New Frontier of B2B Marketing
Distribution strategy, despite being one of the fabled 4 P’s (“Place”), has traditionally been outside the direct purview of B2B marketers. It’s time for a change. The severe disruption in distribution value…
Read MoreHow to Become a College Professor with What You Know
For more than 20 years, I’ve been happily teaching marketing part-time as an adjunct professor at various business schools in New York and abroad. It’s a satisfying late-career pursuit, so…
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Visual Data Media Services Poised for Next Phase of Growth
Visual Data Media Services, a leading entertainment services company, will partner with Endeavour Capital, a mid-market investment firm, to support Visual Data’s next phase of growth. With Endeavour Capital’s support,…
Read MoreFresh Prospecting Ideas for B2B Marketers
Are you on the lookout for new ways to identify prospects and generate leads in business markets? I’ve come across several innovative digital marketing tools and services that are worth…
Read MoreWhat is Sales Enablement, Anyway?
The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales enablement. It got me thinking: What is sales enablement, anyway? I…
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Tech Tips to Improve Your Client Communications Strategy
Quality and effortless communication is the nerve center of retaining loyal clients. However, with the rapid tech evolution, your clients’ demands have changed. Quarterly in-person meetings or phone calls are…
Read MoreNew Low Price for Search Engine Marketing, Inc. Book
Great news! If you’ve been holding off buying our book, Search Engine Marketing, Inc., wait no longer. Amazon has now reduced the price to just $27.99, including shipping—a 44% discount…
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Web pages are events, not locations
Every time a page is displayed on your Web site, it is an opportunity to make a sale, to build a relationship, or to deliver your marketing message. Do you…
Read MoreIs Google a threat to your web site’s search?
I use the Google toolbar—maybe you do, too. It saves a few clicks when you want to search, and you probably don’t think about it very much. You need to think about it,…
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