Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. I hate…
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Mindi Rosser
How to optimize your LinkedIn profile
One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a…
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7 reasons why you need a social media marketing consultant
It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 2
In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn, which is closing its groups. More about Slack here:…
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Should businesses use LinkedIn groups or Slack for prospecting? Part 1
If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be. As much as I had hoped that LinkedIn’s changes to groups would…
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How can you start using hashtags effectively on LinkedIn?
There’s something to be said for early adopters who latch onto a trend and figure out how to leverage it. Using hashtags on LinkedIn is one of those trends, and…
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A guide to getting started on using hashtags on LinkedIn
LinkedIn wants you to start using hashtags and I think it’s about time. For platforms, like Twitter and Instagram, hashtags are an essential ingredient to the social posting recipe. Up…
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Social media employee advocacy is the heartbeat of your company
Employee advocacy is the heartbeat of your company. Wait. Why are we talking about heartbeats and business? Does a company even have a heartbeat? For too many companies, their goal is…
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5 steps to wrangling your most important social media channels
Social media gurus make social media management sound so darn difficult. Why? Maybe it’s because they have social media management services to sell you, or they could be in the…
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Why every business needs a social media business audit
Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right…
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