In last month’s post, we reviewed a number of examples of legacy firms who’ve made successful — and inspiring — digital transformations. Walmart, Pitney Bowes, JPMorgan Chase and the city…
Read MoreKen Godfrey
Inspiration for your transformation
Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation. But—even knowing they’re engaged in a…
Read MoreHow to triage customer experience projects
Right now, 9 out of 10 companies say they need to transform, and upwards of 60% of companies worldwide are in the midst of digital transformation. Their goal is to disrupt themselves and dramatically…
Read MoreConcentrating on customer experience
‘Customer experience’ refers to putting the customer and their needs at the center of everything a company does. It means identifying all the touchpoints – individual interactions – throughout each customer journey and designing…
Read MoreLeveraging digital for customer-focused insights
Most companies conduct various types of research to understand the needs of the market. These may include primary research, 3rd party research, brand wave studies, voice of the customer, and…
Read MoreNext for digital transformation: operational transformation
Business leaders are now losing sleep over digital transformation. It’s probably the biggest concern for businesses of all kinds. But one of the first challenges they run into is the lack of clarity around what is…
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