Online advertising is a wide-sweeping, effective way to get your products, services, and brand in front of the eyes of hundreds of millions of people all over the world. When…
Read More
Helen Nesterenko
What the BlackBerry Twitter debacle taught us about social media
If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Check out the small detail in the lower righthand…
Read More4 tips for generating more return business in any industry
If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source…
Read More4 Reasons why you should be treating your emails like a blog
Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail…
Read More3 Don’ts of small business content marketing
Small businesses have the potential to tap into special strengths, but they also have a special set of pitfalls to avoid. Marketing a small business can sap time and attention…
Read MoreDon’t chase the buzz: Why clickbait titles hurt your business.
We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Clickbait titles are sensationalist at best, often ridiculous, and…
Read More5 Easy copywriting rules for your content strategy
Quality content includes many ingredients. It’s crucial to make sure that they are all included in every content piece you generate, and in your content strategy. Copywriting is, after…
Read More5 point quality assurance checklist for your social media posts
Your social media engagement traffic, engagement, and exposure are critical to your success. You need to score home runs with every piece of content. It is dishearteningly easy to for…
Read More
4 simple truths about content marketing re-imagined
Content marketing is still a new field, and it remains dynamic and evolving. Every day, we have access to new statistics, which are based on the increasingly fine and detailed…
Read More
7 Ways to check your fresh content for plagiarism
How do you check written content for plagiarism? At some point, every serious webmaster asks this question, and you should too. Plagiarism can hurt website rankings in a big way,…
Read More
