Not playing Pokémon Go yet? Think it’s just for kids? If your specialty is digital marketing, and you haven’t tested it yet, it’s time. The game is wildly popular. Combining…
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Diane Thieke
Credible or not? 5 questions to evaluate research sources
Scanning through my newsfeed recently, a headline caught my eye. It linked to a blog post covering a topic I’ve been researching for a client, and the study it…
Read MoreHey PR: make way for content and creativity
Just a few months ago, I took a stand on the side of writers and creative professionals (“Calling All Creatives“). I argued that content is the new PR and creative…
Read MoreBehind the writer’s desk: all the magic happens in the editing
Like most writers, I have an intense love/hate relationship with the blank page. It can be both a source of incredible frustration and a fount of exhilarating hope. Its emptiness – the long scroll…
Read MoreHow to earn customer loyalty in the age of chat
“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl…
Read MoreOvercoming website obfuscation: clear, simple stories
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I…
Read MoreCalling all Creatives
Every so often, I’ll hear someone disparage the wisdom of majoring in English or history. “What a useless degree,” they’ll exclaim. Better, I guess, to major in engineering or accounting, both of…
Read MoreMarketing lessons from the college admissions process
I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or…
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Periscope up: Is live interactive TV (finally) here?
Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. And yet, more than 20 years later, despite dozens of social networks,…
Read More9 Ways to reboot your digital marketing for the new year
I love January. Not for its weather, mind you (I live in New Jersey, after all). I love it because it means a reboot of all of my digital media…
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