IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more…
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Bruce McKenzie
A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.
Using Online Video to Support Inside Sales
A client of ours recently mentioned that their inside sales team would be thrilled to have a new video to share every week — but of course “We don’t have…
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The Power of Video for Marketing to Millennial Decision-makers
In case you missed it, Gen Y surpassed Gen X’s share of the workforce a couple of years ago. IDG recently published a report, Marketing Your Technology to Millennials, on…
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5 Tips for Prepping Your Enterprise Technology Solution Video
How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline….
Read More2019 Video Trends Watch
This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to…
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Video tactics for today’s B2B buyer experience
A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The survey of marketing…
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Improving the video customer experience of IT decision-makers
Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers. Since watching your videos is part of the sales process, it makes sense…
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Using video for “buyer enablement”
Gartner, the leading supplier of categories to the Information Technology Industry, has come out with a new one: Buyer Enablement Tools. “Today’s buying journey isn’t just hard — it has…
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How to make interactive video for free
You can increase engagement and provide superior customer experience at the same time by making interactive videos out of your ordinary “passive” videos. I mean, wouldn’t you, as a viewer,…
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What kind of video do you need in sales communication?
“Are Salespeople Relevant to the Modern Buyer?” is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. At first glance, its results seem…
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