More show, less tell Have you given any thought to how much video these days gets watched without audio? More than you think, probably, because LinkedIn, Twitter, Instagram, Facebook, and…
Read More
Bruce McKenzie
A writer with a background in public broadcasting and corporate marketing communications, Bruce McKenzie pioneered the “2-Minute Explainer®” brand video for technology businesses in 2004. Customers have included numerous enterprise technology companies (Cisco, IBM, BMC, Brocade/Broadcom, Software AG, CA Technologies, CompuCom) as well as B2B startups. Rebranded “Technology Business Video” in 2017, the company today produces a variety of “tactical” videos to reach buying team members throughout the sales cycle. We take everything marketers want to say and transform it into short videos that communicate stuff buyers want to know. It’s basically what good writers do, made visual. Visit www.techbizvideo.com to learn more or set up a chat about tactical videos with the Technology Business Video professionals.
Are you Missing Out on 2021 Video Trends?
The explosive growth of volume and variety in video for sales communication brought on by the pandemic last year is not slowing down. In fact, among marketers recently surveyed by…
Read More
2021 Hot Topics: Digital Selling, Product Demos and More
Welcome to 2021! We’re sure that everyone is happy and relieved that 2020 is over, but what will the new year bring? It’s time for our annual tradition of asking…
Read MoreDigital Selling with Video in 2021
The most influential tool for sales success in 2020 was video conferencing. According to Hubspot, “74% of leaders who outperformed targets this year said virtual meetings were “as or more…
Read More
How Much Sales Communication is Too Much?
At the top of a recent article titled “Attitudes Toward Information Signal Buying Effectiveness,” Gartner analyst Hank Barnes billboards this alarming headline 43% of Buyers Feel Strongly That Volume of…
Read MoreNew Video Content on a Budget
It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a…
Read More
Changes in Sales Models: Call for Changes in Video Content
Only 20% of B2B companies these days rely on in-person or field teams — down from 60% last year. They’re seeking to make up for the lost engagement with online…
Read MoreReaching Out and Getting Social with Video
“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what…
Read More
Webinars are video. They need movement.
Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social…
Read More
Why COVID-19 Has Made Digital Selling a Priority
When it comes to digital transformation in B2B marketing and sales, marketing has led the way in recent years. But now B2B sales teams are finding that they need get…
Read More
