In a recent article, the IAB – Internet Advertising Bureau wrote that there is a more serious threat to online marketers than the potential loss of cookies. They neatly captured…
Read MoreAndrew Schulkind
Empowering Workers and Consumers Through Data Sharing in the Digital Economy
Should you, as a consumer, have to do the research to make a choice between a product that has been manufactured under fair trade principles and one that exploits underage…
Read MoreAre AI-Powered Marketing Bots Dangerous?
When they said our digital property might be in danger, I didn’t think the meant those digits! What damage might digital advertising bots do if they run into situations that…
Read MoreIs There a Better Way to Manage Website Cookies?
If you spend any time browsing the web these days and going beyond your everyday favorite sites, you have no doubt come across the incessant cookie permission popups that seem…
Read MoreAre We Moving Past Patchwork Privacy Laws?
It’s a crazy time to be a consumer. And a complicated time to be a marketer. (Which makes sense given what a crazy time it is to be an inhabitant…
Read MoreTrust, Relationships and QR Codes
One of the many unexpected consequences of the pandemic-related changes we’ve all experienced and endured over the past two years is the rising profile of QR codes. There’s a fair…
Read MoreCan A Web Browser Improve Transparency and Trust in Digital Marketing?
For about a year, I’ve been splitting my browser time between Chrome and Brave, a browser that launched in 2016 with a focus on privacy. This is partly professional necessity…
Read MoreThe Importance of Transparency and Trust in Digital Marketing
Years ago, I took the time to set up four new email addresses for myself. Not one or two. Four. I had finally tired of waking up each morning to…
Read MoreIs Zero-Party Data The Next Big Thing?
First-party data is great, but zero-party data “ZPD” is where it’s at — or so some portion of the digital marketing community would have you believe. Others are quick to…
Read MorePrivacy and the Modern Marketer
If you missed my predictions for marketing and privacy in 2022 last month, you can find them here. You can also find a host of other expert opinions on what…
Read More