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The Future of Live and Virtual Event‪s

Episode Summary:

For years, with members all around the globe, the MIT Alumni Association produced events both big and small to keep alumni connected to their alma mater. In this episode, we hear from Jamie Brogioli, Director of Alumni and Friends Engagement for the MIT Alumni Association. He walks us through all the stop-on-a-dime twists and turns of shifting a global event program online.

Key Takeaways:

  1. Virtual events give you access to previously unattainable people, both as speakers and guests.
  2. Virtual events can level the playing field for geographically distributed audiences.
  3. Speaking to a live audience is different than speaking to a virtual one, so the messaging has to reflect that.
  4. Expectations are changing, mainly around showing up; now there’s no excuse not to now.

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Guest Biography

Jamie Brogioli. Jamie Brogioli is the Director of Alumni and Friends Engagement at the MIT Alumni Association. He oversees the Association’s events and class programs teams and works closely with MIT’s fundraising office on a series of events supporting MIT’s 6 billion dollar campaign.

Jamie just completed his 20th year at the Institute and has worked in a variety of capacities at MIT, managing regional programs, the parents association, and student/alumni relations.

Prior to joining MIT, Jamie worked in a variety of community-based organizations supporting fundraising efforts including Silent Spring Institute, Boston Children’s Services, AIDS Action Committee, and Project Bread.

Douglas Spencer

Douglas Spencer is founder and president of Spencer Brenneman and an independent consultant with the 2GO Advisory Group. Douglas is a brand strategist who helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. He has more than 30 years of branding and marketing experience, working with professionals from around the world in verticals such as financial and professional services, high tech, higher education, healthcare, and not-for-profits. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, biotech, media, and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey. Douglas is also the author of Do They Care, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. He is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.

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