USEFULL—with two Ls, get it?—launched as the Coffee Cup Collective but later had to rebrand. In this episode, co-founder and CEO Alison Rogers tells us why and how this social startup thinks about messaging day in and day out.
Key Takeaways:
Consistency is a constant goal!
About Alison Rogers:
Alison Rogers is the Founder and CEO of USEFULL, a safe and convenient, app-based, reusable cup and container system based in Boston. She founded USEFULL to solve her own personal dilemma—she loved to-go food and drink (doesn’t it always taste better when someone else makes it?!) but felt guilty by the trail of waste this habit creates. And yes, she has a cabinet full of reusables at home but always forgot them or found lugging them inconvenient.
Alison is a lover of the outdoors at the core, as she loves sailing, biking, and hiking. During these adventures, she all too often finds trash where it does not belong. This frustration was one of the catalysts to drive Alison to found USEFULL. Alison is an experienced management consultant. She also had a fellowship at the US Environmental Protection Agency (EPA). She graduated from Mt. Holyoke College.
Douglas Spencer is founder and president of Spencer Brenneman and an independent consultant with the 2GO Advisory Group. Douglas is a brand strategist who helps mission-driven organizations reframe their focus and remaster their messaging to thrive in any environment. He has more than 30 years of branding and marketing experience, working with professionals from around the world in verticals such as financial and professional services, high tech, higher education, healthcare, and not-for-profits. He has worked with professionals from around the world in verticals such as financial and professional services, healthcare, biotech, media, and nonprofit. Before starting Spencer Brenneman he was most recently Vice President, Global Head of Brand Management for Thomson Reuters, a leading provider of intelligent information with offices in more than 100 countries worldwide. In that role, he guided the migration of the multiple Thomson and Reuters businesses to form the new Thomson Reuters brand which consistently ranked within the top 50 of Interbrand's Best Global Brands survey.
Douglas is also the author of Do They Care, a book that shows business leaders how they can create meaningful connections with customers, employees, and others. He is a frequent speaker on how strong brands improve business performance through strategic alignment, employee engagement, brand governance, verbal and visual identities and more.
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