Mastering the art and science of acquiring customers via leading social media platforms is extremely valuable, given that all your potential customers, numbering billions, hang out on Facebook, Twitter, Instagram, and other social platforms.
But since there are so many brands on social, it can no longer be business as usual in terms of engaging, acquiring, and converting all those people into your life-long customers. You need to change the rules of the game by taking a completely fresh approach that works.
With that in mind, take a look at the simplest yet very powerful tactics to onboard customers on social media.
Stop Sounding So Desperate
True, every business needs new customers all the time to grow and prosper continually. But that doesn’t mean you need to appear desperate to your potential buyers out there.
Consumers are smart and can anticipate your moves. If you’re too promotional or, God forbid, ask for likes, all you would do is annoy people. Many would stop caring about you, while others would simply click the “Unfollow” button.
So, act normal. Don’t push your social followers to purchase from you. Instead of overly promoting your brand, simply showcase all of its amazing benefits. Highlight your best features and make people want to learn more about you.
When engaging on social media, be open, friendly, and conversational. Encourage comments, discussions, and shares by addressing their pain points and offering real value. Before you know it, your engagement rates will spike.
Exceed Customer Expectations
Everybody sells and makes profits, but only a select few go above and beyond to create outstanding customer experiences. Why not be one of those successful brands that people are absolutely enthusiastic about?
Take the lead. It’s not rocket science. You simply need to find what makes your target customers tick and provide it to them. But you need to do it in a fresh way that will exceed all their expectations.
After all, people you are marketing to all have different personalities. So, a one-size-fits-all approach is simply not going to cut it. You need to personalize their experiences, but you can only do it by getting to know them better.
Remember that the phrase “customer satisfaction” is dead. What consumers look for these days is nothing short of a “delightful experience.” And that’s what you should offer to them.
Leverage the Awesome Four-Letter Word “FREE”
You need to remember that people are on social media to be social. That being said, they don’t particularly like being sold to while catching up with their friends and family.
A lot of them do search for brands on social platforms, but it’s definitely not their priority. So, you should never be pushy or, as already mentioned, desperate.
However, freebies can do the trick. Seriously, who doesn’t like getting stuff for free? But what’s in it for you? How can giving stuff for free even be profitable?
First, freebies raise brand awareness. They can be an excellent strategy for long-term business growth. Second, when you offer free stuff, your prospects have an opportunity to try your products or services before actually buying them.
This can lead to repeat sales and customer loyalty, especially since consumers don’t forget when a brand provides them with freebies. You can build a solid reputation that’s vital for growth.
So, let your potential buyers experience the freemium version of your product or service as a limited-time trial. If you offer high quality, they will certainly buy it.
Stand Out
Almost every brand on the planet is on social media, so you need to set yourself apart. If you’re different and better than the rest, people will flock to your door.
Standing out starts with visuals that grab people’s attention. But most businesses focus only on images and videos and completely forget about their logo. Instead of branding their social profile, they use various stock images as profile pictures.
Your logo is the face of your brand, so use it on social media. Additionally, make sure your logo is representative of your brand colors and that it is unique, memorable, and timeless.
Make It Personal
While doing business, don’t forget the human side of it. You could be manufacturing a needle or a helicopter, but, at the end of the day, what matters most is the interaction you have with your potential buyers.
People pay a lot of attention to how you treat them. And they expect personalized experiences. Make it your mission to personalize and humanize the experience of every potential and existing customer.
If someone asks you a question or leaves a comment on your page, make it a priority to respond to them. The customer is still the king!
Social media are truly excellent for acquiring new customers, but you need to know what you’re doing. You need to cut through the noise of competition and form meaningful relationships with your followers.
Fortunately, it’s very easy to do, especially if you apply the strategies mentioned above. Remember to harness the power of all the right tools for enhancing your strategy so that you can make all your efforts pay off.
Without proper tools for measuring and analyzing the performance of your social media marketing efforts, you won’t be able to know if they are actually paying off.
So, don’t try to guess what your target customers want. Utilize the right tools and harness the full power of social media to pinpoint their needs and preferences. And remember, don’t just satisfy your customers – delight them.
