[Note: The webinar starts about the :37 mark due to some technical difficulties.]
Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Stevens about the key B to B marketing trends you need to pay attention to right now. Ruth gave tips on what to do about recent changes in B2B buying behavior.
“CMOs are being required today to be more tech savvy than ever. Almost to the point where they need to be as smart about technology as their CIO counterparts. This means that the kind of training, experience, and inclination that characterizes the CMO needs to be different today and it may be contributing to the short lifespan that we see among the CMOs, especially in large enterprise.” — Ruth Stevens
You’ll find out what’s trending in content, account-based marketing, prospecting data, predictive modeling, social data, influencer marketing, and more.
This free 30-minute Biznology® discussion will bring you up to date in what’s new and exciting in B2B marketing today. You will understand the opportunities available to take advantage of shifting developments in technology, the evolving behavior of business buyers, and the marketing techniques that are delivering the most bang for the buck.
Ruth P. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S. and abroad, and is a blogger at Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.
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