I have been doing long-tail blogger outreach since 2006. Ten years later, I am still at it in earnest. Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. What this means is that I can go so far down the long tail that I can find absolutely perfect matches for just about any client’s products and services. I’m talking upwards to three-, four-, five-thousand online influencers at a time.
In the last year, there’s been a stampede of articles that seem to have caught on to what Dan Krueger and I are doing over at Gerris Corp (just give me a second to change all of my keywords from long-tail influencer marketing to micro-influencer marketing) with one giant caveat: all of the articles below deal with paid-posting and paid influencer marketing:
- The Rise Of The Micro-Influencer
- The rise of ‘micro-influencers’ on Instagram
- The Biggest Problem With Micro-Influencers (and How to Solve It)
- Why Micro-Influencers Increase Sales and How To Find Them
- Micro-influencers Bring Mega ROI for Brands (most of the time, celebrity influencers aren’t worth the money)
- Digital Marketing Strategy and The Rise of The Micro-Influencer
- Micro-influencers are changing the way brands do social marketing according to new report
- Influencer Marketing: The Beginner’s Guide To Micro-Influencers
- What Is a Micro Influencer and Why Should Marketers Care?
- Could Micro-Influencers Be Your Best Bet for Paid Marketing?
- Confessions of an influencer agency exec on micro-influencers: ‘It’s all going to implode’
- Why do brands ignore micro-influencers?
- How Micro-Influencers Are Impacting Traditional Marketing
- Move over Kim K: The case for micro influencer marketing and what it can do for your brand
- Dropping George Clooney For Your Uncle Jeff
- 5 Steps Brands Need to Take When Working with Micro-Influencers
- There’s Nothing Micro About The Power Of Micro-Influencers
Pretty much, why spend $25,000 or $2,500-per-influencer post when you can pay under $250, is what they all say. Well, that’s all well and good, but you know what earned-media marketing is? Well, earned media refers to publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising — in other words, influencer marketing and micro-influencer marketing are both forms of advertising, neither of which are marketing, publicity, or public relations.
OK, no paid-shaming and no judgment but the real secret to a successful micro-influencer engagement is developing a campaign that’s absolutely compelling enough to earn attention, coverage, reviews, and social sharing without direct monetary compensation. Influencer marketing, especially micro-influencer marketing, demands attention, respect, responsiveness, and persistence — a lot lot more more than most agencies are really willing or able to expend.
If you don’t do it right, if you don’t cross all your Ts and dot all your Is, then you’ll really need to revert to mercenary quit-pro-quo. And most influencers and micro-influencers who insist on being paid generally only feel that way because “give me money” is often akin to “either go away, or pay,” which is to say I am hoping you’ll say no to my rate chart because I really naturally wouldn’t write about your product or you but I would be a complete fool to say no to money as I am a professional and time is money, you disrespectful, entitled, so and so.
So, on that note, my buddy and colleague, Dan Krueger, and I are at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That’s a lot of sterling positive mentions in only three months!
Here’s the entire list that we pulled together in our final report:
- Ben Greenfield Fitness via Affiliate
- Candid Belle via Blog Post
- Ayre via Facebook
- Maggie Wolff via Facebook
- Fitness Factory via Facebook
- Parenting Patch via Facebook
- Trihardist via Facebook
- Eat Lose Gain via Facebook
- Running Escapades via Facebook
- Skinny Hollie via Facebook
- Tutus And Tennies via Facebook
- Sue Kauffman Fitness via Facebook
- Prime Beauty via Facebook
- Having Fun Saving via Facebook
- Learning to Eat Allergy-Free via Facebook
- Fun & Fitness via Facebook
- Runner Maybe via Facebook
- Eat Lose Gain via Facebook
- Ann Louise First Lady of Nutrition via Facebook
- A Squared via Facebook
- Hermetica Health via Facebook
- Sonnet’s Review via Facebook
- Healthy Habits Happy Heart via Facebook
- Marcia’s Healthy Slice via Facebook
- The Parenting Patch via Facebook
- The Java Mama via Facebook
- Miami Total Fitness via Facebook
- Miami Total Fitness via Facebook
- Too Tall Fritz via Facebook
- You, Your Body & Your Health via Facebook
- Wild Family via Facebook
- Wild Family via Facebook
- Wild Family via Facebook
- Wild Family via Facebook
- Stacey Makeup via Facebook
- The Parenting Patch via Facebook
- Invictus via Google+
- Put A Little Umbrella In Your Drink via Google+
- Ayre via Instagram
- Running Escapades via Instagram
- A Very Sweet Blog via Instagram
- A Very Sweet Blog via Instagram
- Skinny Hollie via Instagram
- Tutus And Tennies via Instagram
- Where I Need To Be via Instagram
- Running Escapades via Instagram
- You, Your Body & Your Health via Instagram
- Real Gluten Free Meals via Instagram
- Real Gluten Free Meals via Instagram
- Real Gluten Free Meals via Instagram
- Real Gluten Free Meals via Instagram
- Marcia’s Healthy Slice via Instagram
- Chicago Running Bloggers via Instagram
- Cuppajyo via Instagram
- Absofcakes via Instagram
- Prime Beauty via Instagram
- Having Fun Saving via Instagram
- Having Fun Saving via Instagram
- Katrine Van Wyk via Instagram
- Runner Maybe via Instagram
- Daydreaming Beauty via Instagram
- A Squared via Instagram
- Invictus via Instagram
- The Gourmez via Instagram
- Arianne Cruz via Instagram
- Arianne Cruz via Instagram
- Too Tall Fritz via Instagram
- Ben Greenfield Fitness via Instagram
- Sonnet’s Review via Instagram
- Marcia’s Healthy Slice via Instagram
- Athletic Revolution via Instagram
- The Java Mama via Instagram
- Miami Total Fitness via Instagram
- You, Your Body & Your Health via Instagram
- Diary Of A Slow Runner via Instagram
- Stacey Makeup via Instagram
- Sue Kauffman Fitness via Periscope
- Prime Beauty via Pinterest
- Trihardist via Blog Post
- My Journey to Fit via Blog Post
- Tutus And Tennies via Blog Post
- A Case of the Runs via Blog Post
- The Complete Herbal Guide via Blog Post
- The Complete Herbal Guide via Blog Post
- The Complete Herbal Guide via Blog Post
- Prime Beauty via Blog Post
- Learning to Eat Allergy-Free via Blog Post
- Fun & Fitness via Blog Post
- Runner Maybe via Blog Post
- Lift Write Love via Blog Post
- Invictus via Blog Post
- Arianne Cruz via Blog Post
- Believing in myself via Blog Post
- Hermetica Health via Blog Post
- Sue Kauffman Fitness via Blog Post
- Trihardist via Blog Post
- Healthy Habits Happy Heart via Blog Post
- Marcia’s Healthy Slice via Blog Post
- Simple Natural Solutions via Blog Post
- Dani California Cooks via Blog Post
- Miami Total Fitness via Blog Post
- Too Tall Fritz via Blog Post
- You, Your Body & Your Health via Blog Post
- Diary Of A Slow Runner via Blog Post
- Stacey Makeup via Blog Post
- Put A Little Umbrella In Your Drink via Blog Post
- Ho Ho Runs via Blog Post
- The Hundred Blog via Blog Post
- The Parenting Patch via Blog Post
- Barefoot Gentile via Blog Post
- A Very Sweet Blog via Blog Post
- Prime Beauty Blog via Blog Post
- Ho Ho Runs via Blog Post – teaser
- Journey In Running via Blog Post – teaser
- Daydreaming Beauty via SnapChat
- Running Escapades via Tumblr
- AMT Editorial Staff via Twitter
- So What? I run. via Twitter
- Ayre via Twitter
- Maggie Wolff via Twitter
- Trihardist via Twitter
- Chris Abraham via Twitter
- Delicious Knowledge via Twitter
- A Very Sweet Blog via Twitter
- A Very Sweet Blog via Twitter
- A Very Sweet Blog via Twitter
- Journey In Running via Twitter
- Tutus And Tennies via Twitter
- Marcia’s Healthy Slice via Twitter
- Learning to Eat Allergy-Free via Twitter
- Learning to Eat Allergy-Free via Twitter
- Athletic Minded Traveler via Twitter
- A Squared via Twitter
- Invictus via Twitter
- The Gourmez via Twitter
- Arianne Cruz via Twitter
- Arianne Cruz via Twitter
- Arianne Cruz via Twitter
- Too Tall Fritz via Twitter
- Sonnet’s Review via Twitter
- Healthy Habits Happy Heart via Twitter
- Marcia’s Healthy Slice via Twitter
- Dani California Cooks via Twitter
- Miami Total Fitness via Twitter
- Too Tall Fritz via Twitter
- You, Your Body & Your Health via Twitter
- Candid Belle via YouTube
- Run Run Live via YouTube
- Fun & Fitness via YouTube
- Arianne Cruz via YouTube
- Sonnet’s Review via YouTube
- Kim Alston via YouTube
- Runner Blog via YouTube
- Lengthening Locks via YouTube
- Trihardist via YouTube
- Bliss Holistic Health via YouTube
- The Parenting Patch via YouTube
- The Parenting Patch via YouTube
- Candid Belle via Blog Post
- Mom’s Sunday Cafe via Facebook
- TooTallFritz via Facebook
- AnnLouise.com via Facebook
- Liv Life via Facebook
- SeaweedArt via Facebook
- Confessions of a Semi Slacker Mom via Facebook
- Simply Sweet Home via Facebook
- The Daily Bitch via Facebook
- Mindful Momma via Facebook
- Cliffy’s Mom’s Blog via Facebook
- The Simple Moms via Facebook
- SeaweedArt via Facebook
- SeaweedArt via Facebook
- Eighty MPH Mom via Facebook
- Eighty MPH Mom via Google+
- A Day in the Life of a Surferwife via Instagram
- The New Alex via Instagram
- Run and Live Happy via Instagram
- Confessions of a Semi Slacker Mom via Instagram
- daydream4beauty via Instagram
- Mindful Momma via Instagram
- 5 Lettre Words via Instagram
- The Simple Moms via Pinterest
- Mommy’s Nest via Blog Post
- The New Alex via Blog Post
- Run and Live Happy via Blog Post
- Arianne via Blog Post
- bobbie via Blog Post
- Nikkole via Blog Post
- MB via Blog Post
- MB via Blog Post
- Julie D via Blog Post
- Kim Alston via Blog Post
- The Complete Herbal Guide via Blog Post
- The Complete Herbal Guide via Blog Post
- Sonnet via Blog Post
- Colette via Blog Post
- Lisa Scherber via Blog Post
- My Journey to Fit via Blog Post
- Prime Beauty Blog via Blog Post
- Runner Maybe via Blog Post
- Trihardist via Blog Post
- SeaweedArt via Blog Post
- Confessions of a Semi Slacker Mom via Blog Post
- Simply Me via Blog Post
- Simply Sweet Home via Blog Post
- Downhillrun via Blog Post
- My Springfield Mommy via Blog Post
- 4 Lettre Words via Blog Post
- Cliffy’s Mom’s Blog via Blog Post
- The Simple Moms via Blog Post
- Life is Good via Blog Post
- SeaweedArt via Blog Post
- SeaweedArt via Blog Post
- Eternal Amour via preview Blog Post
- daydream4beauty via SnapChat
- Eternal Amour via Twitter
- Babblings of a Mommy via Twitter
- 4 Lettre Words via Twitter
- quickclicknyc via Twitter
- quickclicknyc via Twitter
- freecashgifts via Twitter
- jennasm66663888 via Twitter
- primebeauty50 via Twitter
- primebeauty50 via Twitter
- tnyffeler via Twitter
- visitblakemere via Twitter
- esolutions via Twitter
- delishknowledge via Twitter
- realgfmeals via Twitter
- calumirable via Twitter
- marissavicario via Twitter
- not_margaret via Twitter
- nsdbeauty via Twitter
- healthytravel via Twitter
- supplychaincrun via Twitter
- stephaniemialki via Twitter
- trustmarkswork via Twitter
- cosmeticforu via Twitter
- cosmeticforu via Twitter
- sowhatirun via Twitter
- tipfornatbeauty via Twitter
- erichstauffer via Twitter
- adair62 via Twitter
- mamasmeals via Twitter
- bobbie087 via Twitter
- keyweight via Twitter
- annanoliver via Twitter
- lorikarpman via Twitter
- booksbydan via Twitter
- eternalamour via Twitter
- shellygreenlaw via Twitter
- shellygreenlaw via Twitter
- theadamgentile via Twitter
- debraboutique via Twitter
- weightloss4u101 via Twitter
- weightloss4u102 via Twitter
- Being a Dandelion via Twitter
- SeaweedArt via Twitter
- Simply Sweet Home via Twitter
- The Daily Bitch via Twitter
- Mommy’s Nest via Twitter
- Mommy’s Nest via Twitter
- Mindful Momma via Twitter
- Mom For Him via Twitter
- Cliffy’s Mom’s Blog via Twitter
- Cliffy’s Mom’s Blog via Twitter
- The Simple Moms via Twitter
- The Simple Moms via Twitter
- SeaweedArt via Twitter
- SeaweedArt via Twitter
- SeaweedArt via Twitter
- SeaweedArt via Twitter
- Eighty MPH Mom via Twitter
- Candid Belle via YouTube
- Kim Alston via YouTube
- Andrea B via YouTube
- The Daily Bitch via YouTube
- Mommy’s Nest via YouTube
- Lynifer’s Blog via YouTube
- Mommy Has to Work via Facebook
- Trihardist via Facebook
- The Mommy Diaries via Facebook
- The Mommy Diaries via Facebook
- Natural Health 365 via Facebook
- DownhillRun via Facebook
- Lynifer’s Blog via Facebook
- Babblings of a Mommy via Facebook
- Wannabe Super Mo via Facebook
- Wannabe Super Mo via Facebook
- Balance Yoga and Wellness via Facebook
- Mythic Yoga via Facebook
- Dance Trance via Facebook
- Hey what’s for Dinner Mom? via Facebook
- Trihardist via Google+
- Natural Health 365 via Google+
- Babblings of a Mommy via Google+
- Mommy Has to Work via Instagram
- Gluten Free Muse via Instagram
- Cost of Living via Instagram
- The Mom with Moxie via Instagram
- A Day in the Life of a Surferwife via Instagram
- 4 Lettre Words via Instagram
- Wannabe Super Mo via Instagram
- Gretch Runs via Instagram
- Hey what’s for Dinner Mom? via Instagram
- Hey what’s for Dinner Mom? via Instagram
- Fitness and Fuel via Instagram
- Eat Run Sail via Instagram
- Eat Run Sail via Instagram
- Susan Kauffman via periscope
- DownhillRun via Pinterest
- Suzy Q Homemaker via Blog Post
- Mommy Has to Work via Blog Post
- Trihardist via Blog Post
- A Case of the Runs via Blog Post
- A Very Sweet Blog via Blog Post
- Adam Gentile via Blog Post
- AYRE via Blog Post
- Believing in myself! via Blog Post
- Complete Guide to Natural Healing via Blog Post
- Complete Guide to Natural Healing via Blog Post
- Cozy Home Cottage via Blog Post
- Dan Greene via Blog Post
- Dan Greene via Blog Post
- Eternal Amour via Blog Post
- FL Mom’s Blog via Blog Post
- Healthy Diva via Blog Post
- Hermetica Health via Blog Post
- In Sonnet’s Kitchen via Blog Post
- Invictus via Blog Post
- Journey in Running via Blog Post
- Learning to Eat Allergy Free via Blog Post
- Mama Mandy via Blog Post
- Marcia’s Healthy Slice via Blog Post
- Mommy’s Nest via Blog Post
- My Journey of Fit via Blog Post
- Nicole Running via Blog Post
- Peanut Butter Runner via Blog Post
- Preppy Mom’s Wanderings via Blog Post
- Prime Beauty Blog via Blog Post
- Prime Beauty Blog via Blog Post
- Runner Maybe via Blog Post
- Runner Maybe via Blog Post
- Sonnet Lauberth via Blog Post
- Sue Kauffman Fitness via Blog Post
- Sue Kauffman Fitness via Blog Post
- Suzy G Homemaker via Blog Post
- Trihardist via Blog Post
- Trihardist via Blog Post
- Trihardist via Blog Post
- Tutus and Tennies via Blog Post
- Tutus and Tennies via Blog Post
- Vegan Crunk via Blog Post
- Women’s Running via Blog Post
- Natural Health 365 via Blog Post
- Mama’s Minutia via Blog Post
- Eternal Amour via Blog Post
- Babblings of a Mommy via Blog Post
- A Mom’s Balancing Act via Blog Post
- Blessings of a Stay At Home Mom via Blog Post
- A Healthy, Happier Bear via Blog Post
- Fitting It All In via Blog Post
- Mommy Has to Work via Twitter
- Trihardist via Twitter
- Gluten Free Muse via Twitter
- A Homeschool Mom via Twitter
- Adam Gentile via Twitter
- Alex Caspero MA,RD via Twitter
- AMT Editorial Staff via Twitter
- AMT Editorial Staff via Twitter
- Becky Branch via Twitter
- Believing in myself! via Twitter
- Bobbie Perkins via Twitter
- Chris Russell via Twitter
- Cosmeticsforyou via Twitter
- Dan Greene via Twitter
- Dan Greene via Twitter
- Debra’s Boutique via Twitter
- Dima Al Mahsiri via Twitter
- Dima Al Mahsiri via Twitter
- Dima Al Mahsiri via Twitter
- Dima Al Mahsiri via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- Erich Stauffer via Twitter
- Erich Stauffer via Twitter
- Erich Stauffer via Twitter
- Eternal Amour via Twitter
- Jason Sibley via Twitter
- Jeffrey Vail via Twitter
- Jill L & Sue N via Twitter
- Lori Karpman via Twitter
- Lorna Rebecca Rowley via Twitter
- Lorna Rebecca Rowley via Twitter
- Maggie Wolff via Twitter
- mandyunruh via Twitter
- Marissa Vicario via Twitter
- Moses Gitangu via Twitter
- Prime Beauty Blog via Twitter
- Prime Beauty Blog via Twitter
- Prime Beauty Blog via Twitter
- Prime Beauty Blog via Twitter
- RealGlutenFreeMeals via Twitter
- So What I Run via Twitter
- Sonnet Lauberth via Twitter
- SoWhatIRun via Twitter
- Susan Kauffman via Twitter
- Timeless Beauty Secr via Twitter
- Tutus & Tennies via Twitter
- Zoe Christelow via Twitter
- Cosmetic For U via Twitter
- Java Mama Blog via Twitter
- Weight Loss 4 U via Twitter
- Natural Health 365 via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- DownhillRun via Twitter
- Cost of Living via Twitter
- Eternal Amour via Twitter
- Babblings of a Mommy via Twitter
- 4 Lettre Words via Twitter
- Wannabe Super Mo via Twitter
- Gretch Runs via Twitter
- Dance Trance via Twitter
- Hey what’s for Dinner Mom? via Twitter
- A Slice of Brie via Twitter
- Suzy Q Homemaker via YouTube
- Andrea B via YouTube
- Andrea B via YouTube
- Kim Alston via YouTube
- Everyday Mom Ideas via YouTube
I hope we covered everything — there were so many and not all of our amazing bloggers reported each and every social share with us explicitly.
