With the rise of smart phones and social media, it can be easy to overlook the central role your website should be playing in your digital marketing. But these powerful tools, and even old-fashioned tools like email and, gasp, snail mail, work best when they are part of an integrated whole built around a unifying hub. Your website is that hub.
Andrew Schulkind discusses how a marketing-focused website helps to amplify the strengths of social media, email marketing and other important digital marketing tools, and how those tools strengthen your website.
In this free 30-minute Biznology® webinar, Andrew outlines the key elements of every successful marketing-savvy website, including how to establish credibility, reach varied audience segments, appeal to prospects at every stage of the buying cycle, and build relationships over time.
Special presentation sponsored by Andigo New Media, BarnRaisers, GaggleAMP, and Gerris digital
A veteran content marketer, web developer, and digital strategist, Andrew Schulkind founded Andigo New Media to help firms find a more strategic and productive mix of tools that genuinely support online brand goals over time. With a passion for true collaboration and meaningful consensus, his work touches social media, search-engine optimization, and email marketing, among other components. He views his primary goal as encouraging engagement. Getting an audience involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either.
Thanks to all our sponsors!
