Does your B2B company struggle to integrate sales and marketing? Most do. Marketing sends “great” leads to Sales and Sales complains about how lousy they are. Neither side really understands what the other is doing. One way to bridge the gap is with a more focused kind of content marketing than you probably do today. Wouldn’t it be great to offer your sales team a resource to actually close sales, instead of just more leads?
You’ll find out how to:
- Bridge the marketing-sales terminology gap
- Provide marketing material to salespeople that opens the door to a client conversation
- Keep score so that you know which marketing material is really working
In this free 30-minute Biznology® webinar, Mike will show you a simple step-by-step process that tweaks the marketing you are already doing and helps your sales force get to a whole new level. Don’t settle for Marketing and Sales sniping at each other across the great divide. Bring your teams together so that marketing leads to sales in a brand new way.
Thanks to all our sponsors!
