A couple of weeks ago, Todd Schnick, editor-in-chief of IntrepidNOW, interviewed my co-author Bill Hunt and me about the Third Edition of Search Engine Marketing, Inc. In this podcast, we discuss the reasons behind updating our book, the changes in search marketing since our last edition, and how you can adjust to the shifts in search algorithms. It’s not feasible to keep up or ahead of Google—it’s better, instead, to first learn the principles and then establish a long-term plan, all of which are mentioned in this interview. If you have a little under a half hour to spare, check out Mike Moran + Bill Hunt: Chasing the algorithm.
The Third Edition of Search Engine Marketing, Inc., is out now–click here for more info. To purchase it or review the book on Amazon, click here.
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