Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That…
Read MoreYear: 2013
Have top influencers author your sites to appease Google search
It’s a great time to be passionate about social media, the Internet, online community, and the Google suite of products and services: Google’s about to reward you big-time just as…
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Where to get an education in B2B content marketing
I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it. Truth is, as content marketing…
Read MoreMisquotes and memes: accepting what you cannot control
Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across…
Read More3 Tips to Help Content Marketers Understand Sales Cycles
Content marketing takes time and effort. When marketers don’t see results, determining the return on investment isn’t easy. If you’re constantly struggling with your business blog and exasperated with the…
Read MoreThe Building Blocks of Content Marketing: How to Plan Your B2B Content Library
Yesterday, Ruth P. Stevens of eMarketing Strategy presented our latest Biznology® Webinar about how to plan your B2B content libraries. B2B marketers are well aware that content—such as white papers, infographics, research reports, case studies, and videos—are essential tools for marketing effectiveness today. But many B2B marketers struggle with the question of what content to develop, how to get it produced efficiently, and the best applications for content marketing.
Read MoreGoogle Hummingbird is eHarmony for Search
I am back in the dating pool and have really enjoyed hearing everyone’s war stories. They’re, of course, first-world-problems; and, most of them feel like they’re torn directly from romcoms…
Read MoreHow do you optimize paid media?
How do we optimize biddable media where almost no consumers click on ads and even fewer purchase directly from clicking on an ad?
Read MoreIs paid search part of marketing?
Is paid search part of marketing? Is it an evolving craft, full of artful nuances? Or is it nothing but a cold, calculating, data-driven science, devoid of creativity, passion, and…
Read MoreMiley’s hot strategic mess of digital marketing success
Are we past the VMAs yet? Can we stop talking about Miley Cyrus? Well, no. Actually, I want to take a swing. Whatever you think of Miley’s bold moves, you…
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