Wherever you might stand on the whole idea of “reduce, reuse, recycle,” content marketers can take this well-known eco-mantra and adapt it to create a killer content generation process. All…
Read MoreYear: 2013
Google Authorship brings your staff out from behind your brand
Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is) on the same domain as…
Read MoreA 13-step crash course in digital marketing
Did you know that in this decade, digital is the only media channel to grow every year? Or that in 2013, digital media spending surpassed all form of print media spending…
Read MoreCreating mini, midi and maxi content to spread your message
Now that Google has made it perfectly clear that posting fresh content is the most important thing a company can do to make sure it stays at the top of…
Read MoreWhy paid search is still frustrating for searchers
When I speak to groups, I often ask how many people never click on paid search ads and many hands go up–usually half the room. It ain’t true. Estimates are that…
Read MoreInnovators wanted: marketing to generation live
Although many digital marketers are still wrapping their heads around the Millennial Generation, there’s already a new cohort on the rise. Kids born between 1996 and 2010 are sometimes called…
Read MoreSpending more time on SEO than adding value to Google?
I met my buddy Adam Viener for breakfast on Friday morning at the Reston, Virginia, Silver Diner. This is something we do seasonally. Adam’s an affiliate and an AdWords guru,…
Read MoreHindsight 20/20 Series: 1. Your choice of social platform does matter
A question I hear often after any presentation about the implementation of a social networking platform at the workplace is: what advice can you give to companies starting their journey…
Read MoreIf social media took a selfie, it would look like Facebook
Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face…
Read MoreRedefining success as social
How important is it to one’s career to be involved in social networks and to keep a high profile? For brands, it is key and there are metrics to prove…
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