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12 Myths vs. realities of search engine optimization (SEO)

Our monthly webinar with Rob Petersen and me yesterday was about debunking SEO myths in order to make your search marketing strategy the best it can be.

  • 80% of visitors to a website begin by typing keywords in the query box of a search engine
  • 42% click on the website in the #1 position on the search page
  • 90% click a website on the first page

These facts underscore that if your brand is on the internet, a high rank on the search engines is a requirement for business.

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a website by remaining high on the list of results returned by a search engine. It is the single most measurable, profitable, and predictable activity a business can pursue in digital marketing.  Many are fooled to believe that, for a top rank, you need to know the right tools, tricks, and people. Do you know the difference between the myths and realities of SEO?

SEO Myths
SEO Myths (Search Engine People Blog)

In this webinar, Rob Petersen and Mike Moran engage in a point-counterpoint discussion to clarify the folklore vs. the wisdom of SEO.  Don’t be fooled about what it takes to achieve a high rank on search pages. Listen to Rob and Mike explain the principles and practices that make SEO work effectively in 12 Myths vs. Realities of SEO.

 

Thanks to all our sponsors:

BarnRaisers LLC

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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