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Secrets of Social Media ROI Revealed by 166 Case Studies

MoneyYesterday’s Biznology Webinar by our blogger Rob Petersen was about measuring Social Media ROI.  “How do I measure social media return on investment (ROI)?” is the number one question 3,300+ marketers have asked for the last three years according to Social Media Examiner’s annual “Social Media Marketing Industry Report.”  For the last two years, Rob Petersen has been finding the evidence. The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI.  The case studies take into account every type of business (B2C, B2B, small business, enterprise, for profit, and non-profit). Rob has an intimate knowledge of each type of business and the people and stories behind them.  In this Webinar, he reveals some of the secrets behind them all.

Rob uses select case studies to prove his findings and will give insights and ideas about how they can put these principles into practice for their businesses.

Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com

Thanks to all of our sponsors:

BarnRaisers LLC

 

 

 

Reputation.com

 

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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