Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever. Focus on what customers want, what content you need to persuade them, and how they can find it—those three keys will give you search marketing success in any country. If you’ve been unsure of whether you have what it takes to market globally, don’t miss this chance to find out.
In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests. I show you how to segment and target your international markets by using different keywords for each country and each language. I discuss how to test to see if your marketing is working, and how to optimize your Web site so that you can be found by customers worldwide. In this free 30-minute Biznology® Webinar, learn how to listen to your international customers, determine their needs and choose keywords for each market segment. I show you how to work with translators and use proper coding so that your Web site can be found by search engines globally.
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