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Blogging 101

Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog.  Are you thinking about writing a blog for your company, but don’t know where to start?  Do you have what it takes to stick with it and create good content?  How do you coordinate blogs across your company?

In this Webinar, you’ll learn the dos and don’ts of blogging, starting with listening to your customers.  You’ll find out how to choose a topic and create a plan for your blog so that you can generate new content.  I discuss where to host your blog, and how to publicize it.  I go over how to measure your success, track your subscribers, and optimize your blog posts for search.  I also discuss the tools you can use to make blogging easier.   In this free 30-minute Biznology® Webinar, I show you how to start your blog from the ground up and which tools to use to maintain it, so that you can take advantage of the blogosphere to get your products and your company more publicity.


Thanks to all of our sponsors:


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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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