Schemas, microformats, rich snippets, and SEO

If you don’t know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages with HTML and hope for the best. Now schemas have been defined using microformats that produce rich snippets for your search results. If that sounds like a mouthful, then you should be boning up on the latest markup geekiness that Google has in store for you. It’s time to start coding tags that tell the search engines what your data means (it’s a price) not just how it looks (make it bold).

A graphical depiction of a very simple xml doc...

Image via Wikipedia

This is what XML advocates have been pining for since the ’90s (and what old SGML folks like me were talking about in the late ’70s). It’s the semantic Web without the smart technology that reads minds. To learn how you can jump on this bandwagon, check out my latest post on Search Engine Guide, “Schemas, microformats, rich snippets, and SEO.”

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Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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