Trending Now

Learn SEO from your spouse

Most couples have at least some trouble discussing their careers with each other, if only because they do very different things. My wife is a full-time homemaker for my four kids, and I am blessed that she actually understands my line of work extremely well (she even edits my books), but I know that kind of relationship is not the norm. So, it might surpise you to hear that I think your mate can teach you a lot about search marketing. To find out what you can learn, check out my latest post on Search Engine Guide, “Learn SEO from Your Spouse.”

Reblog this post [with Zemanta]
Avatar

Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

Join the Discussion

Your email address will not be published. Required fields are marked *

Discussion

  1. Avatar toej

    At first I want to disagree your point, when I dig more into the article I really loved the way you presented them. Really spouse teaches us(me) many things that we will never agree at times. I got 3 kids and after 3rd girl my wife give up her job and looking after them. We always consider things when someone explain us the fact.

  2. I’m sure, with create relation with search engine we will be success as Internet marketing. I love the illustration that compare Search Marketing with Dating. Is true.

Back to top