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Just what constitutes a spam blog comment?

Make the decision several times every day, just like most blog owners. A comment comes in to one of our posts. I scan it and make a snap decision: is it spam or is it a legitimate comment for me to publish? But lately, I’ve been second-guessing my decisions, wondering whether I am canning spam or stifling real readers from providing feedback. Or maybe I am letting lots of spam through that lowers the conversation. If you’ve ever struggled with the spam or no spam decision on your blog comments, read my latest post on Search Engine Guide, “Just what constitutes a spam blog comment?

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Mike Moran

Mike Moran is an expert in internet marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar funniest video

    For me selecting Spam and genuine comment is a difficult task. There are section of people who tries to spam the website, at the same time there are section of people who make good comments but due to poor judgment, the legitimate comment does not get approved. This discourage the genuine commentator.

  2. Avatar Sweet Dawn

    Whatever they may be a good comment or bad ones they should be posted in the site. For some reasons they are posting there comments or spams because they has purpose.

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