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How I Blog


So, here are my secrets:

  • I write about what people are interested in. At least I hope I do. I often base my blog posts on questions people ask me, in e-mail, at my speaking appearances, and other places. When I don’t get a question, I ask other people what they are doing and what they are interested in.
  • I keep the ideas organized. Sometimes I have three ideas in one day, but then I’ll go a couple of days without any ideas. I write pieces of posts when they occur to me and each day I look at the list and finish the one that inspires me at the moment.
  • I cheat. I have a staff of writers who write a few posts a month for me, and I am actually looking for more. (If you want to write regularly for Biznology, let me know and I will be happy to talk to you.)
  • Every day is my deadline. If I didn’t promise myself that I’d post every day, I wouldn’t post a lot. In fact, I had a really busy day today–I wouldn’t have posted except that I promised myself I would.
  • I make sure it doesn’t become a burden. Besides getting others to write for me, I allow myself days off when I am not working (and I think I work less than most people). That lets me recharge without making it feel like I have to be blogging all the time.
Writing samples: Parker 75

Image by churl via Flickr

I’ve been running into a lot of people lately who “admire” the fact that I post a blog entry each day. I’m not sure why they react that way–I know lots of bloggers who post more than I do–but they always talk about my “dedication.” It’s nice to get complimented, but I wonder if what I do has much to do with dedication. I started to think about how I get my blog posted each day, and I thought it was worth sharing. If you’ve been wondering how to write a blog, maybe it will help.

If you blog, I’d love to hear how you do it, because I admire it. But when you share your secret, just don’t tell us it’s your dedication.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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