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Get inspired to blog with Blog Blazers

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I frequently recommend to clients that they should start a blog. Not to every client, mind you–blogs aren’t for everyone–but many companies should. Sometimes, I can help them, but there are times when, I admit, they just don’t seem to be able to start a blog, despite all I tell them. I’ve sometimes wondered what they’ve needed, but now I might have a resource for them that will help, a new book by Stephanie Grenier called Blog Blazers.


Stephanie takes a really simple idea–interviews with 40 top bloggers–and executes it very well. One of my favorite things about the book is that I didn’t know all of these top bloggers. In fact, I knew less than half of them. So besides getting all of these great tips about blogging, I also found several new voices that I follow now.
The great thing about this book is that the stories serve as examples. That’s why I’ll recommend it for my clients.
Sometimes I forget that people need more than instructions. They need role models. And they need those role models to unpack their thinking. They can’t just read Seth Godin’s blog and do what he does. But when Seth explains that most blogs are about the writer and not the reader, something can click for people struggling with “the secret” of blogging.
But you don’t have to be as famous as Seth Godin to provide good advice. I didn’t know Dharmesh Shaw before he was interviewed in this book (although I had heard of his company, HubSpot), but when he was so adamant about bloggers owning their own domain name instead of just grabbing a free blog on Blooger that it has to make an impression. He even offered to pay the first year domain costs of the first 1000 people to contact him–that’s someone who believes what he says.
Stephanie’s book is full of that kind of down-to-earth advice. Now I know that some people might read this book and say, “Well, these are all successful individuals with blogs, but I want to make a successful blog for my company.” Unfortunately, that misses the point. Your successful company blog will become successful only because of the individual (or team) that writes it.
If you’re the kind of person that needs examples to succeed, you could do a lot worse than emulating the 40 bloggers profiled in Stephanie’s book. Why not decide to read just one blogger story a day? Each one is only a few pages. Inside of two months, you’ll be far wiser about how to write your own blog.
I wager that if you start subscribing to blogs and commenting on blogs in the same two months that you slowly read Stephanie’s book, you’ll be far more ready to embark on your own blogging than you feel today. Again, blogging, like any other tactic, is not for everyone, but reading Blog Blazers will help you decide if it’s for you.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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