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Small businesses need the Internet

As the U.S. economy continues to cause businesses to worry, they are more and more open to trying something new. Small businesses, especially, have been slower to adopt Internet marketing than larger ones, probably just because they can’t afford to be trendy, but small businesses are beginning to move to the Internet. When they do, they often feel overwhelmed and disappointed, especially with search marketing. If this sounds like something you’ve struggled with, check out my post on Search Engine Guide called “Small Businesses Need the Internet.”


Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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  1. Avatar Business Cash Advance Guy

    That’s so true, but doubt it will become a reality any time soon.. Most small owners tend not to see what opportunities the internet may have for them.

  2. Avatar EH

    Small businesses need to be on the web by using social networks, websites, etc. Being linked to the social network because not only does it provide resources for the company but it also is a form of marketing and can increase their clientele. In today’s society one of the first places people look for businesses or services is on the internet; if a business is linked into the social networking scene, there is a better chance that they will be found.

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