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Use web feeds to get your pages indexed

I got a Google Alert of a site that used my name the other day, and was a bit surprised at the source—a self-described “black hat” firm that helps people use aggressive (some might say shady) techniques for search optimization. Happily, they didn’t quote me as supporting unethical techniques, but they sell a package that helps you get your pages indexed and they quote me to show that some things they sell really are ethical. I haven’t used their software, but the idea of using Web feeds to improve page indexing is a good one.

It’s always great to be quoted on a Web site where they feel the need to point out that “it isn’t even a blackhat activity.” But that’s OK. The lovely moniker All Day Sucker has been applied to a software package that can turn any Web page into a Web feed.
The major search engines all accept Web feeds (such as RSS and Atom) as a way to quickly index changing content, such as blogs. But there’s no reason you can’t use this technique with any Web content. It might help your page changes get indexed faster. Last week, I mentioned the possibility that your speedy use of a feed might help search engines recognize that your content is the original version of the page—so feeds might avoid duplicate content penalties.
Again, I have no experience with this software or this company—perhaps there are better choices out there, or at least choices with more mainstream marketing. But I think it’s important for search marketers to think about using Web feeds to improve the indexing of their content.


Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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