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Thanks for choosing the finest in free search entertainment

I had to finish a magazine column last night while I was sitting alone in my hotel room and I decided to buy an in-room movie. I never go to movies so I hadn’t seen any of these movie possibilities. After looking it over for a few minutes, I finally made my selection, and the announcer intoned, “Thank you for choosing the finest in in-room entertainment.”


Whew! Out of all those movies, what were the odds I would choose the finest? I could scarcely believe it. OK, OK, I didn’t believe it at all. It’s just one more fatuous claim that marketers say that no one buys. (If I had just chosen a lousy movie, I suspect the announcer could have somehow avoided saying, “Thank you for choosing this piece of crap that we are about to remove from our rotation.”)
But maybe I am wrong about all this clarity in marketing. Maybe everyone loves hype-laden claims.
So, I am proud to announce today that IBM is updating the best search engine on the planet, OmniFind Yahoo! Edition. It now allows multiple indexes, field-based searches, and improved metrics reports, which no home should be without. In fact, four out of five dentists that use search engines recommend IBM Yahoo! Edition. For more details, check out Sean Johnson’s announcement of Release 8.4.2 of OmniFind Yahoo! Edition.
Best of all, it’s a free download. You can’t find a search engine priced lower.
25,000 people have already downloaded Yahoo! Edition. If you’re one of them, thank you for choosing the finest in free search engine entertainment.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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