I had to finish a magazine column last night while I was sitting alone in my hotel room and I decided to buy an in-room movie. I never go to movies so I hadn’t seen any of these movie possibilities. After looking it over for a few minutes, I finally made my selection, and the announcer intoned, “Thank you for choosing the finest in in-room entertainment.”
Whew! Out of all those movies, what were the odds I would choose the finest? I could scarcely believe it. OK, OK, I didn’t believe it at all. It’s just one more fatuous claim that marketers say that no one buys. (If I had just chosen a lousy movie, I suspect the announcer could have somehow avoided saying, “Thank you for choosing this piece of crap that we are about to remove from our rotation.”)
But maybe I am wrong about all this clarity in marketing. Maybe everyone loves hype-laden claims.
So, I am proud to announce today that IBM is updating the best search engine on the planet, OmniFind Yahoo! Edition. It now allows multiple indexes, field-based searches, and improved metrics reports, which no home should be without. In fact, four out of five dentists that use search engines recommend IBM Yahoo! Edition. For more details, check out Sean Johnson’s announcement of Release 8.4.2 of OmniFind Yahoo! Edition.
Best of all, it’s a free download. You can’t find a search engine priced lower.
25,000 people have already downloaded Yahoo! Edition. If you’re one of them, thank you for choosing the finest in free search engine entertainment.
