Find what I mean, not what I say

Yesterday, I had the great fortune to speak at the Enterprise Search Summit in New York for the third straight year. This year, I came as a software vendor instead of a search user for the first time, now that I am the Product Manager for IBM’s OmniFind enterprise search software. I am used to speaking about enterprise search, but I always appreciate the intelligence of the Enterprise Search Summit audience.

I started by asking how many folks have been working in enterprise search for more than five years, and about thirty hands went up, out of about 100 people. This savvy crowd had heard the claims for semantic search in the past, but I hope that I was able to show them not only why it is important, but that IBM’s OmniFind products start to make semantic search a reality. Thanks to all who attended—my full slide deck is posted for Find What I Mean, Not What I Say.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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