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Discount coupon for search marketing standard

One of the nicest things about Internet marketing is that so many of the techniques and so much of the instructional information is free. Sometimes, however, it makes sense to pay for information. (No, this is not another pitch for you to buy my books.) When you do have to pay, it sure is nice to pay as little as possible. If you’re not a subscriber to Search Marketing Standard magazine, this is your big chance to subscribe for one year for under $5.


If you’ve never read Search Marketing Standard magazine, you’re missing a lot. I surf the Web for free search marketing information as much as anyone, but I still read Search Marketing Standard magazine, for a couple of reasons. First, I travel a lot, and it’s very nice to have good old-fashioned paper information to bring with me. But that’s not the major reason.
Search Marketing Standard magazine brings you top writing on current search marketing issues. Just look at a few of the articles from the Fall 2007 issue:

  • An interview with Mr. Search, Danny Sullivan, on personalized search
  • An article on link building by the father of the art, Eric Ward
  • Country-by-country analyses of search marketing
  • Coverage of social media marketing, mobile marketing, and much more

But here’s the really great news. For a limited time only (try to read this out loud in an AM radio announcer voice) you can get a one-year subscription to Search Marketing Standard magazine for as little as $4.95. (Now, in a fast-paced whisper voice, say “$6.60 outside the U.S.”) All you need to do is click the subscribe link and add the coupon code “HOLIDAY67” when you check out.
This promotion is for new subscribers only and is available until December 10th. (Cue AM radio voice again.) But that’s not all! In addition to the discount, we’ll also send a donation check to Toys for Tots—$1 for every subscriber that used the coupon code during registration.
But even that’s not all! Well, actually, it is, but I was really starting to get into it…

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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