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See you in September

I am taking two weeks off—I won’t be back in the saddle until September 4, the day after the U.S. Labor Day holiday. On that day, I will post my September Biznology newsletter and get back into the blogging groove again. This seemed a good time for my to reflect on what blogging has meant to me.


I started with a monthly e-mail newsletter a few years back and later started blogging. At first, I would never have to announce that I was taking a break from blogging, because there were so many days between posts. It’s just this year that I’ve begun to post daily and thus need to explain an extended absence.
I’ve always enjoyed writing the newsletter and there are time when that longer form still feels right to me when I am exploring an idea, but I have found more and more that I have moved to where most bloggers seem to eventually go—shorter, more frequent posts. My newsletter helps me write, but I find the blog helps me listen also—I frequently learn from the comments left.
And the regular writing has also helped in other ways. The new book I have coming out next month was worked out in large measure through my blog. Readers of my blog won’t feel as though they’ve seen my book already, but they will notice some ideas that seem familiar, and several stories that they first heard on my blog. I really appreciate people’s feedback on my ideas—it made my book better.
I know not every author works this way. In fact, I actually got the advice that I should “take a break” from my blog in the few months before my book appears, because some believe that books sell less when the author blogs—the theory is that readers already feel like they know what a blogger will have to say.
But I felt like it’s worthwhile for me to keep talking. I have lots of stuff in the book that I have never blogged about, and I have many things I am writing about now that aren’t in the book—perhaps they’ll be in my next book (God willing).
So this seems like a great time for me to thank you, my most loyal readers. I appreciate the fact that you take the time to read what I have to say and to comment on it. I’m going to take a couple of weeks to hang out with my wife and my four kids and come back recharged. See you in September.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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