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Tag along with me

So here’s an odd form of Internet marketing. Bloggers have started a game of tag, where they name five things about themselves that few people know and then tag five other bloggers to do the same. I got tagged by Marshall Sponder, so here goes. It feels like a chain letter, but, gee, all the kids are doing it.


Five things you probably don’t know (and maybe don’t want to know) about me:

  1. I have four kids aged eight through fourteen, and my oldest (David) has Down Syndrome, so we are members of the disability community. My wife and I have an e-mail newsletter that helps parents set up a Life Plan to take care of their disabled family member when they no longer can.
  2. My wife, Linda, in addition to being the erstwhile editor of my books, is an author herself with a popular book on how to ditch diets and be at the right weight for your body. Several years ago, we both lost a lot of weight this way and we’ve kept it off. (OK, about ten pounds have crept back onto me from the 70 I lost.)
  3. I have been playing fantasy baseball for 25 years (even before the original Rotisseries baseball book was published—we made up our own game). I finished next to last in 2006, but I have won the league several times also, including 2004 and 2005.
  4. I’m a Chicago Cubs fan. Stop laughing. Any team can have a bad century.
  5. I’m not an avid biker—just taking trips around the area with the family (including pulling David in a large trailer behind my bike)—but each year I take a bike ride to Yankee Stadium from my home in Ridgewood, New Jersey and park it outside to watch a ballgame. I have a 1970s Schwinn bought at a garage sale for $10, so my bike lock literally costs more than the bike. The first year it took me seven hours round trip (lots of hills in New Jersey), but last year I had it down to three hours. This is as close as I get to feeling like an athlete.

Well, that’s it about me. Let me try to find five people that I don’t think have been tagged yet. I’m going to focus on blogs that I read from people who don’t post every day (like me). I’ll tag Mike Grehan, whose stories about travelling the world of search marketing conferences helps me stay connected with people I know even though I can’t get to many of the conferences. I’ve always liked Alex Bosworth’s blog, although he’s been quiet recently. Everyone reads Danny Sullivan on search marketing, but I also read his personal blog, I can’t have any list with one Cubs blog—my favorite is by Derek Smart, although he hasn’t posted in a few weeks now (maybe he is stunned by the Cubs unusual off-season activity). And I have to tag my wife, Linda Moran, who has blogs on subjects as diverse as math instruction, normal eating, and parenting teens and tweens. I sent you to her home page to see more about her and pick what interests you.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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