I’ve thoroughly enjoyed participating in the Web Globalization conference, happening today and tomorrow here in Boston. Several companies with multinational Web sites have presented case studies and many of the same issues seem to crop up. Content management is critical, but even more important is understanding your customers in each country, and developing good relationships with your Web team in every market.
One of the most interesting discussions revolved around how some people consider themselves both marketing and technical—a rarity a few years ago when I started feeling that way about myself. My opinion is that the influence of direct marketing on the Web is making marketers more analytical, and the Web is making technical people more customer-oriented, both of which bring marketers and technologists together.
I’m slated to give a presentation on how the Web is changing marketing, so click that link to get the slides.
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