Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. With the economic meltdown of recent years, mortgage crisis and uncertain outlook, banking on relationships and the business of social networking has never been more critical. My latest Biznology® Webinar showed that achieving this starts from within your organization. Yesterday, I did a Webinar called “Organizational Social Media for Financial Services: How to Start from Within.”
Financial services companies must decide what they want to improve using social media–brand reputation, customer acquisition, customer retention, customer service, or even new product development? While adoption has been slower, financial services companies that successfully listen to both their customers and the public can discover new measures of customer engagement. In this complimentary 30-minute Biznology® Webinar, I introduced how to move beyond the experimentation stage to make social work for your financial services business:
- How ready is your organization for social media?
- Do your employees know the rules of the road and how to comply with them?
- How do you turn the vast amount of data from social media into insights?
- How do you get the social expertise on board?
- How do you constantly measure and evaluate your efforts?
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