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Web 2.0 Marketing

I’ve thoroughly enjoyed participating in the Web Globalization conference, happening today and tomorrow here in Boston. Several companies with multinational Web sites have presented case studies and many of the same issues seem to crop up. Content management is critical, but even more important is understanding your customers in each country, and developing good relationships with your Web team in every market.
One of the most interesting discussions revolved around how some people consider themselves both marketing and technical—a rarity a few years ago when I started feeling that way about myself. My opinion is that the influence of direct marketing on the Web is making marketers more analytical, and the Web is making technical people more customer-oriented, both of which bring marketers and technologists together.
I’m slated to give a presentation on how the Web is changing marketing, so click that link to get the slides.

Mike Moran

Mike Moran is a Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also served as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website,, most recently as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He was a Senior Fellow at the Society for New Communications Research and is now a Senior Fellow of The Conference Board. A Certified Speaking Professional, Mike regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide

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