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My own IBM RS/6000 Enterprise Server model H70

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There are so many things to think about when you are working on search marketing, but have you ever thought about the speed of your site’s servers? Page load times are increasingly important to your search results, and it’s something simple to improve, even if it does cost some cash. To find out more about Google’s need for speed, check out my latest post on Search Engine Guide, “Google wants you to speed up your servers.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and the Senior Strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society of New Communications Research.

4 replies to this post
  1. I’m not sure its going to have much affect compared to having a website which is coded to load quicker, but I guess it might have a bit of an impact

  2. This will impact larger sites, as well as those that have relatively high traffic already. But you’re right, coding it properly also helps – make sure pages validate. Thanks for the info.

  3. This in theory is great, but the fact is that dynamic sites with great content or large volumes are going to be intrinsically slower to load than a small text based site. I hope this is deployed with moderation.

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