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Google New Logo For YouTube :)

Image by dannysullivan via Flickr

In these economic times, you can be forgiven if you’re always looking for the next big thing. It’s only natural to be alert for something that will bail us all out of the trouble we’re in. Some have gotten excited about the newest Google ad program that debuted last month, YouTube Sponsored Videos, which allow advertisers to place video ads on YouTube. For me, however, the excitement is misplaced, which I go on to explain in my new post for Internet Evolution, “Video Ads Are Ill-Advised, Even for Google.”

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Mike Moran

About Mike Moran

Mike Moran has a unique blend of marketing and technology skills that he applies to raise return on investment for large marketing programs. Mike is a former IBM Distinguished Engineer and a senior strategist at Converseon, a leading social consultancy. Mike is the author of two books on digital marketing, an instructor at several leading universities, as well as a Senior Fellow at the Society for New Communications Research.

3 replies to this post
  1. Hi..
    It’s interesting to mull over the usefulness of video ads. For example, Google Adsense ads on YouTube videos. I find that they are a little ‘in the way’ sometimes, and I think I’d be unlikely to click on them… Having said that, maybe they work really well for others. But it just seems that if you’re watching a video (say, on YouTube) then wouldn’t you want to keep watching videos, and not click away to something entirely different?
    Just my two cents anyway. :)
    Martin

  2. I think Mike made a great point its easy to create text ads and most people searching for a specific product are most likely potential costumer. People that usually visits youtube are not looking to buy something.

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