Internet marketing changes quickly, so we all need to keep up. I attend a lot of conferences, but one stands out for me as a place to stay on top of what’s happening. For me, I need a combination of some top practitioners, top bloggers and speakers, and top academics. And I want it to be small. I don’t want a thousand attendees.
In October, I was honored to speak at the first Online Marketing Update at the University of Virginia’s Darden School for Business in Charlottesville. It was a venue unlike any other I’ve seen, mixing well-known speakers with experienced marketing professors from one of America’s finest schools—all in an environment more like a classroom than an impersonal conference.
That conference was a huge success and I am lucky enough to be invited back for the second Online Marketing Update, coming up April 28th through 30th. Google, Microsoft, Yahoo! stand alongside Hugh McLeod, Heather Lloyd-Martin, and Alan Rimm-Kaufman, not to mention that outstanding Darden faculty. The last one sold out, so don’t wait too long if this is the kind of conference you are looking for, too.