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How do you keep up with Internet marketing?

Internet marketing changes quickly, so we all need to keep up. I attend a lot of conferences, but one stands out for me as a place to stay on top of what’s happening. For me, I need a combination of some top practitioners, top bloggers and speakers, and top academics. And I want it to be small. I don’t want a thousand attendees.


In October, I was honored to speak at the first Online Marketing Update at the University of Virginia’s Darden School for Business in Charlottesville. It was a venue unlike any other I’ve seen, mixing well-known speakers with experienced marketing professors from one of America’s finest schools—all in an environment more like a classroom than an impersonal conference.
That conference was a huge success and I am lucky enough to be invited back for the second Online Marketing Update, coming up April 28th through 30th. Google, Microsoft, Yahoo! stand alongside Hugh McLeod, Heather Lloyd-Martin, and Alan Rimm-Kaufman, not to mention that outstanding Darden faculty. The last one sold out, so don’t wait too long if this is the kind of conference you are looking for, too.

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Mike Moran

Mike Moran is an expert in digital marketing, search technology, social media, text analytics, web personalization, and web metrics, who, as a Certified Speaking Professional, regularly makes speaking appearances. Mike’s previous appearances include keynote speaking appearances worldwide. Mike serves as a senior strategist for Converseon, an AI powered consumer intelligence technology and consulting firm. He is also a senior strategist for SoloSegment, a marketing automation software solutions and services firm. Mike also serves as a member of the Board of Directors of SEMPO. Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM’s customer-facing website, ibm.com, most recently as the Manager of ibm.com Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike's newest book is Outside-In Marketing with world-renowned author James Mathewson. He is co-author of the best-selling Search Engine Marketing, Inc. (with fellow search marketing expert Bill Hunt), now in its Third Edition. Mike is also the author of the acclaimed internet marketing book, Do It Wrong Quickly: How the Web Changes the Old Marketing Rules, named one of best business books of 2007 by the Miami Herald. Mike founded and writes for Biznology® and writes regularly for other blogs. In addition to Mike’s broad technical background, he holds an Advanced Certificate in Market Management Practice from the Royal UK Charter Institute of Marketing and is a Visiting Lecturer at the University of Virginia’s Darden School of Business. He also teaches at Rutgers Business School. He is a Senior Fellow at the Society for New Communications Research. Mike worked at ibm.com from 1998 through 2006, pioneering IBM’s successful search marketing program. IBM’s website of over two million pages was a classic “big company” website that has traditionally been difficult to optimize for search marketing. Mike, working with Bill Hunt, developed a strategy for search engine marketing that works for any business, large or small. Moran and Hunt spearheaded IBM’s content improvement that has resulted in dramatic gains in traffic from Google and other internet portals.

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