I spoke at the Gilbane conference yesterday (you can download my slides on semantic search). I fielded a number of interesting questions, but the one that made me stop and…
Read MoreMonth: November 2007
Thanks for choosing the finest in free search entertainment
I had to finish a magazine column last night while I was sitting alone in my hotel room and I decided to buy an in-room movie. I never go to…
Read MoreClarity: The new marketing secret?
My new book got a nice review in the Miami Herald the other day, and I am proud of that. But I am even happier about what it said: “I…
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Discount coupon for search marketing standard
One of the nicest things about Internet marketing is that so many of the techniques and so much of the instructional information is free. Sometimes, however, it makes sense to…
Read MoreToyota finds it’s not easy being green
Everyone wants to be seen as green these days, and if you haven’t been paying attention lately, you might assume that Toyota is in an enviable position with those environmentally-focused…
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Are your customers looking for a problem?
My dad sometimes asked, “Are you looking for a problem?” He wasn’t a search marketer—just a dad from Brooklyn—and he didn’t mean the same thing I do. When I ask,…
Read MoreMarket research keeps moving online
A few months ago, I wrote about online panels, and I am finding more and more marketers moving their market research online. I spoke yesterday with Kathy Mahoney, Vice President…
Read More“Mistakes make me feel like a clown”
Nobody ever wants to make a mistake. From the time we are children, we get corrected. We are told how to do better. For many of us, the feelings that…
Read MoreThe new PR gatekeepers
I was given the opportunity by Bulldog Reporter to kick off their all-day event in New York City today, where they are helping veteran PR people adapt to the new…
Read MoreOnline marketing show at wsradio.com
I really enjoyed spending a few minutes yesterday with RSS Ray on wsradio.com. He was kind enough to ask me a few questions about my new book. You can listen…
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