According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their…
Read MoreXerox
Don’t be a “wuss” anymore on social media with your content and discussions
If you’ve been following my content, you would have seen that I engage in creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond…
Read MoreHow even social media & social selling experts are getting LinkedIn wrong – Part 1
In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel….
Read More
CMOs fail to go beyond brand awareness on LinkedIn
Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social…
Read More
Marketers need to play a stronger sales enablement role on LinkedIn
Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has…
Read More
