It’s launch day for your business. You are ready to start implementing all those techniques you discovered from those social media gurus. They make it sound so easy. They also…
Read MoreWord of mouth
Automotive: an industry ready for advocacy and experience innovation
Recently, my study and practice of Content Marketing has caused me to reexamine my years in automobile retail marketing and OEM branding offline. While I maintain some contact with the…
Read MoreWhy won’t certain companies adopt social media?
Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media “professional” has the nearly…
Read MoreFTC and blogger disclosures
On Monday, the FTC published updated guidance for advertisers using endorsements and testimonials such as blogs and word-of-mouth marketing via celebrities. The guidelines hadn’t been updated since 1980, so the…
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Public relations pros and Internet marketing
Increasingly, I’ve been speaking to public relations professionals about Internet marketing–most especially search marketing and social media marketing. And one of the problems, when I do so, is the name…
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