Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come…
Read MoreWeb Metrics
Are you testing the right things on your website?
It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer…
Read MoreKeyword Knowledge Graphs: Using AI to Create Outside-In Taxonomies
We’ve changed our webinars to live expert interviews. For our first one, Mike talked with James Mathewson, the program director of content marketing platforms at IBM. James writes frequently about…
Read MoreOutside-In Marketing Starts with Knowing Your Customers
What does it mean to market from the outside-in? It means an end to the shouting about your benefits at anyone who finds themselves within a ten-mile radius of you….
Read MoreThe one marketing investment with no ROI that you must make
I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending…
Read MoreWhat you don’t know about ad fraud can hurt you
Everyone knows about digital ad fraud, but do you know how to protect yourself as an advertiser? I have to admit that I really didn’t really understand the magnitude of…
Read MoreBuilding a stronger brand and culture with “keystone habits”
Marketing is ultimately about changing the behavior of a customer (e.g. a purchase decision). Related to this, creating new behavior patterns of employees is also essential for transforming a company…
Read MoreTips for making your blog the best ever
Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your…
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