How do you get ready to make a video? Most enterprise technology solution video production starts with someone’s assumption that a video is required, a budget and (preferably) a deadline….
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2019 Video Trends Watch
This is the time of year when content creators mull over the year’s “trends” and opine about what we should be doing during the coming year. I’m not going to…
Read MoreVideo tactics for today’s B2B buyer experience
A fascinating new Forrester research report from finds that companies “waste a ton of money” on bad content that “buyers don’t want and sellers won’t use.” The survey of marketing…
Read MoreImproving the video customer experience of IT decision-makers
Customer experience is increasingly where the action is — whether your customers are consumers or IT decision-makers. Since watching your videos is part of the sales process, it makes sense…
Read MoreWhy Marketers Are Embracing Live Videos
Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason…
Read MoreVideo marketing’s multi-use versatility makes it a great investment
What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the…
Read MoreOne differentiator per video. A format that’s about to take off.
Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer…
Read MoreVern Oakley on how to make video work for your brand
Don’t you love the way an amazing movie makes you feel? I’m sure you’ve had the experience of bursting out of a darkened theater into the bright light of day…
Read MoreInteractive video for sales just got a big boost from Apple
In a wide-ranging report, The Future of Video, Feng Li of London’s Cass Business School writes that “video is not simply an important part of the online experience. Increasingly, video is the…
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